Gen Z and Millennial consumers in the US look to purchase lower and non- alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake- Wine Intelligence
Wine Consumption and Trends Among Millennials | Collage Group
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
New study shows millennials are drinking less, enjoying it more | Pittsburgh Post-Gazette
Gen Z-ero tolerance: Brits born between 1995 and 2012 drink less alcohol than any other generation | Daily Mail Online
Do Millennials & Gen Zers Drink More Than Their Parents? | NERC
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
5 Stats Behind the Gen Z Drink Trend That's Not Going Away - Drink Ripples
The Wine Business Sees a Problem: Millennials Aren't Drinking Enough - The New York Times
Millennials, Gen Z Drinks Less and Drags Down Alcohol Sales
New insights to help you understand the Gen Z drinker - Drink Ripples
February Download] - Knit Gen Z Alcohol Report
Why Gen Zers are growing up sober curious - BBC Worklife
Millennials Are Drinking Less—But Still Not Sober - The Atlantic
Gen Z: The Pendulum May Be Swinging Back - First Key Consulting
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
The Kids Will Probably Be Alright - Looking at Generation Z Trends - SpitBucket
The Wellness Generation: Will Gen Z Change the Food and Beverage Industry? | What If Media Group
The Truth About How Much Millennials Are Drinking Now - YPulse
The Kids Are Alright: Tobacco, Alcohol and Cannabis Use Among Gen Z - New Frontier Data
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
How Gen Z's are changing the alcohol industry - Think with Google
Gen-Z on the market - Alcohol, sex, drugs and substitutes - Arthur Guiot - International Advertiser
Exploring the Ins and Outs of Gen Z Purchasing Trends - BevAlc Insights
